I'm a long-term fan of Geoffrey Moore's "Crossing the Chasm," so I'll use his to positioning approach
For technology businesses
that need to deliver profitable revenue growth from disruptive new technologies,
Mark Hill is a Business Innovator who guides teams to Product/Market Fit.
Unlike academic advisors, he’s delivered results as General Manager of global business units, with profitable P&Ls exceeding $1B in revenue.
Innovation is the engine that powers economic progress. I'm tired of the term "Capitalism," which puts too much emphasis on the fuel, and not enough on the engine. Things move forward through innovators competing to deliver new value to customers.
In competitive markets, customers spend time and effort looking for net positive value. This happens when they get more value using the solution than the total amount they spent adopting it. The customer's total cost includes the price they pay plus the time and effort required for evaluation and implementation. If a product doesn’t deliver real value for money, customers don't buy anything. When an innovative team achieves product/market fit, customers buy, and say,"thanks, but no thanks" to their former solution.
I'm currently advising CEOs on new technology initiatives that deliver new value to customers.
Prior to founding The Wardrobe Essentialist, I led global business units at Avery Dennison, Novell, and Xerox. I've also served as an Executive Vice President in the Portfolio Group at Bain Capital and as a consultant at Bain & Co. Boston and San Francisco.
I have an AB in molecular biology from Harvard College University and an MBA from Harvard Business School, where I was a Baker Scholar.